Chargebacks aren't random acts of nature that come out of
nowhere. Chargebacks happen for reasons, and merchants can learn a lot about
the chargebacks they're incurring when they take the time to analyze them
deeper.
Chargebacks are the most awful thing which a merchant always
fear about. Maintaining and analyzing it at a very early stage is quite
difficult for a few merchants.
In order to start with chargeback prevention, you need to
identify the factors causing excessive chargebacks. Here are some common
factors that can lead to a chargeback.
•Customer Support – Make sure you offer good customer
services. This can reduce the chance of friendly fraud. Also, with good and
efficient customer services, the trust of the customer also increases.
•Credit Card Related Issues – Finally and most
importantly, never complete a transaction without proper authorization and
check whether the card is valid or not.
•Follow Card Network Rules– Different Card networks
have different sets of rules to manage and handle chargebacks. If a merchant is
found ignorant of them then it can cause him a heavy loss.
•Delivery Issues – If you have a business that also
offers delivery service for goods then you need to put extra attention to it.
Any mistake causing a delay in the delivery or harming the goods can lead to a
chargeback.
•Terms and Conditions – If your customer is not well
aware of the terms and conditions then make sure to inform your customer prior
the payment is made.
There are always, different card networks they have
different sets of rules to manage chargebacks. However, when it comes to
excessive chargebacks most card networks have the same set of rules.
Visa Chargeback Monitoring program:
Every merchant is allowed a 1% chargeback rate each month. On
exceeding this limit, the merchant is put under the Visa Chargeback Monitoring
Program.
If the merchant does not show any improvement then the
merchant is charged with a heavy fine. And, it continues for several months,
the merchant license can also get revoked.
This is why every merchant is asked to reduce and manage
chargeback for the good of their business. Along with the tips to Identify Root
Causes to Prevent Chargebacks, you should also know about the negative effects
of excessive chargebacks.
Prevention It is Better Than Cure.
There are number things that can cause chargeback and these
can easily be reduced. Here are some methods that you can try to Identify Root
Causes to Prevent Chargebacks:
Customer Experience – When you start analyzing your
business, put your first thought on your customer’s experience. If for any
reason your customers are not satisfied with your services then you need to
mend it. This issue can lead to chargeback and many other issues in your
business.
Product Marketing – Are you overselling your
business? If yes, then you need to stop right away. Overselling can lead to
disappointed customers because of unrealistic expectations.
Use Secured Machines for Transaction – If you use
credit card machines to take payment from credit cards then you need to make
sure that these devices are secured.
Credit Card Authorization – All card networks have
different reason codes to handle chargeback caused due to inappropriate
authorization. If you are a merchant and do not have the authorization to make
a payment then don’t do it.
Other than these, you can closely analyze your business to
find the reasons leading to excessive chargebacks. You can also hire an expert
to help you Identify Root Causes to Prevent Chargebacks.
Chargeback Expertz will find a way out for you in any obstacle you face. For further details please contact
+1 855-465-4723 or mail us at
app@chargebackexpertz.com.